(Project 05 / 10)
Landscape — Editorial
Edinburgh — 2025
Halden
A journal about land, paced like a walk.
(Overview)
Halden is an independent journal about landscape and how land is used: farming, rewilding, planning, walking. It is published twice a year by a small team of writers and ecologists. We designed the first issue and the format every issue after it will follow.
The editors wanted a magazine that could carry long reporting and long photo essays without either one feeling like filler. The answer was a strict rhythm: text sections and picture sections alternate, and they never share a spread.
Every photo essay is commissioned, not licensed. We briefed photographers to shoot in flat, overcast light, so the colour of the land carries the pages rather than dramatic skies.
Give the landscape the whole spread.
(Format)
Each issue runs to 192 pages at 230 × 300 mm, printed on an uncoated stock that holds the greens without making them glossy. The cover is a single photograph with the masthead set small at the foot.
The grid has two columns of text and one wide margin for notes, maps and sources. Long reads can carry footnotes without breaking the reading line, which mattered to writers coming from academic and policy backgrounds.
(Typography)
One serif for reading, one sans for the margins.
Body text is set at 10.5 pt for long reading. Notes, maps and data use a sans at a single small size, so readers can tell at a glance what is story and what is reference.
It’s the first magazine our contributors keep on the shelf rather than in the recycling.
Credits
- Client
- Halden Journal, Edinburgh
- Editorial design
- Morrow Studio
- Art direction
- Morrow Studio
- Photography
- [Photographers]
- [Printer name]
- Outcome
- Issue 1 sold through its print run of [X]
(Overview)
An independent journal about landscape and land use, published twice a year. We designed the first issue and the format every issue will follow.
Text sections and picture sections alternate and never share a spread, so long reporting and long photo essays each get room.
Give the landscape the whole spread.
(Typography)
One serif for reading, one sans for the margins.
Body text at 10.5 pt for long reading; notes, maps and sources in a small sans in the wide margin, so story and reference never mix.
(Format)
192 pages at 230 × 300 mm on an uncoated stock that keeps the greens matt. The cover is a single photograph with the masthead small at the foot.
Outcome: issue 1 sold through its print run of [X] copies.
It’s the first magazine our contributors keep on the shelf rather than in the recycling.
Credits
- Client
- Halden Journal
- Editorial design
- Morrow Studio
- Photography
- [Photographers]
- [Printer]
