(Project 03 / 10)
Architecture — Digital
London — 2025
Forma
A practice website that reads like a monograph.
(Overview)
Forma is a fourteen-person architecture practice working on housing, schools and public buildings. Its portfolio lived in a 60-page PDF that was out of date the day it was sent. We replaced it with a website the practice can keep current itself.
The audience is narrow: clients writing tender shortlists, planning officers, and architects deciding where to apply. Each needs to find comparable buildings quickly, so the site is organised around projects, not around the practice.
There is no animation on the drawings and no carousel on the homepage. The pages are built like the practice’s printed monographs: wide margins, captions in the margin, and drawings given the same space as photographs.
(Structure)
Every project is entered once in the CMS with its sector, location, stage, size and status. The index can then be filtered by any of them, so a council looking for completed schools under 5,000 m² finds them in two clicks.
Project pages are assembled from the same set of modules as this case study. The practice adds a building by uploading photographs and drawings and choosing a layout for each, with no design or development time needed.
(Drawings)
Plans you can read at any size.
Drawings are uploaded as vector files, so they stay sharp when zoomed and load faster than the old JPEG exports. Each plan carries its scale and floor in a caption, never inside the image.
Drawings deserve the same space as photographs.
(Gallery)
Swipe — 05
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We used to email a PDF and hope. Now we send a link to the three projects that matter for that client.
Credits
- Client
- Forma Architects, London
- Design & development
- Morrow Studio
- Stack
- Next.js, Sanity
- Architectural photography
- [Photographer name]
- Outcome
- [X]% of new-business enquiries via the site
- Photography
- [Photographer]
(Overview)
A fourteen-person architecture practice whose portfolio lived in a 60-page PDF. We replaced it with a website the practice keeps current itself.
Clients writing shortlists, planning officers and job applicants all need to find comparable buildings quickly, so the site is organised around projects, not the practice.
Drawings deserve the same space as photographs.
(Drawings)
Plans you can read at any size.
Drawings upload as vector files, so they stay sharp when pinched to zoom on a phone. Scale and floor sit in the caption, never inside the image.
(Structure)
Each project is entered once with sector, location, stage, size and status, so the index filters by any of them. A council looking for completed schools finds them in two taps.
Outcome: [X]% of new-business enquiries now arrive through the site.
We used to email a PDF and hope. Now we send a link to the three projects that matter for that client.
Credits
- Client
- Forma Architects
- Design & build
- Morrow Studio
- Stack
- Next.js, Sanity
- Photography
- [Photographer]
