Meridian

Renting a home, without the sales pitch.

Year: 2023
Services: Website
Digital design
Development
Client: Meridian Estates

Year: 2023
Services: Website
Digital design
Development
Client: Meridian Estates

A white apartment building against a blue sky

A tall white residential block against the sky

(Overview)

Meridian builds and manages rental apartments in Manchester and keeps them for the long term. Its previous website looked like a sales brochure for buyers: renders, lifestyle copy and a “register interest” form. Renters wanted three things it didn’t show: the price, the floor plan and when they could move in.

We rebuilt the site around available homes rather than buildings. Every listing shows its monthly rent, bills policy, size, floor plan and move-in date on the first screen, with no form needed to see any of it.

Photography is of real apartments on real days, not renders. Where a building isn’t finished yet, we say so and show the floor plan instead of an imagined interior.

Meridian website listing available homes with sizes and prices — Fig. 01Availability page. Homes are sorted by move-in date, not by price or building.

(Availability)

Listings are synced from Meridian’s property-management system every hour, so a home disappears from the site as soon as it’s let. Lettings staff edit descriptions and photography in the CMS; rents and dates come from the source system and can’t drift.

Viewings are booked directly into the lettings team’s calendar. Renters pick a slot instead of waiting for a call back.

(Floor plans)

Plans first, photographs second.

Every apartment type has a clean, consistent plan with room names, total area and orientation. Renters told us the plan was what they compared between listings, so it sits above the photo gallery.

Grid of balconies on a white facade — Fig. 02 — Ancoats building, south facade

Show the price. Show the plan.

Living room with afternoon light on the floor — Fig. 04 — Type B living room, photographed unfurnished at 3pm in March

Viewings used to start with the rent. Now people arrive already knowing it, and the conversation is about the home.

Head of lettings, Meridian Estates

Credits

Client: Meridian Estates, Manchester
Design & development: Morrow Studio
Stack: Next.js, Sanity, PMS integration
Photography: [Photographer name]
Outcome: [X]% of viewings now booked online

(Overview)

A long-term landlord of rental apartments in Manchester. The old site read like a sales brochure; renters wanted the price, the floor plan and the move-in date.

Every listing shows all three on the first screen, with no form to fill in first. Photography is of real apartments, never renders.

Website listing available homes — Fig. 01Availability, sorted by move-in date

(Availability)

Listings sync from the property-management system every hour, so a home disappears as soon as it’s let. Viewings book straight into the lettings team’s calendar.